UX Case Study

Banner UI Case Study

Problem Statement

Healthcare marketing companies face challenges when clients request minor design revisions for their digital marketing projects, leading to time-consuming back-and-forth communication with designers. To address this, the Banner UI tool was developed. It empowers designers to save their projects, styles, and elements, enabling end-users like healthcare marketers to make content updates without compromising the original design. By streamlining the revision process and granting marketers autonomy, Banner UI enhances efficiency and reduces reliance on designers for minor edits, improving overall productivity for healthcare marketing companies.

Objectives & Goals

Create a user-friendly design tool for healthcare marketing companies to streamline the design revision process and enable independent content updates by end-users.
Reduce reliance on designers for minor edits, empower healthcare marketers with content management autonomy, and enhance overall efficiency in the design workflow.

Our Process

discover
define
ideate
design

Product Users

Healthcare marketers and designers benefit from a collaborative platform that streamlines content management and design revisions efficiently.

User Needs

Ease of Use: Users need a user-friendly interface that allows them to quickly understand and navigate the platform, enabling seamless content updates and reducing the learning curve.
Design Integrity: Users need assurance that making content updates won't compromise the original design, ensuring consistent branding and design aesthetics across marketing collateral.
Time Efficiency: Users need a tool that saves time by minimizing the back-and-forth communication with designers for minor edits, enabling them to focus on other critical marketing tasks and improving overall productivit

Product Users

To resolve user needs
Design locking
Content editing
Customizable templates
Integration capabilities
Export options
Layer merging

Product User Challenges

User Onboarding: Users may face difficulties during the initial onboarding process, especially if they are unfamiliar with design tools or have limited technical expertise.
Design Consistency: Ensuring consistent design aesthetics and adherence to brand guidelines can be a challenge for end-users when making content updates independently.
Time Efficiency: Users need a tool that saves time by minimizing the back-and-forth communication with designers for minor edits, enabling them to focus on other critical marketing tasks and improving overall productivit
Customization Limitations: Users may find limitations in the extent to which they can customize templates or the range of design elements they can modify, affecting their ability to create unique content.

Concept

Competitive Analysis

CreateTopy is a design collaboration platform that facilitates seamless content management and revision processes, aiming to empower designers and marketers with efficient tools for creating and updating digital marketing assets.

Features
There is an option to create brand kits
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Figma is a cloud-based design and prototyping tool that allows real-time collaboration, enabling designers to create, share, and iterate on designs seamlessly.

Features
There is an option to create brand kits
Risus mollis dictum dolor, quam. Gravida platea elit amet adipiscing

Figma is a cloud-based design and prototyping tool that allows real-time collaboration, enabling designers to create, share, and iterate on designs seamlessly.

Features
There is an option to create brand kits
Risus mollis dictum dolor, quam. Gravida platea elit amet adipiscing

Product User Challenges

User Onboarding: Users may face difficulties during the initial onboarding process, especially if they are unfamiliar with design tools or have limited technical expertise.
Design Consistency: Ensuring consistent design aesthetics and adherence to brand guidelines can be a challenge for end-users when making content updates independently.
Time Efficiency: Users need a tool that saves time by minimizing the back-and-forth communication with designers for minor edits, enabling them to focus on other critical marketing tasks and improving overall productivit
Customization Limitations: Users may find limitations in the extent to which they can customize templates or the range of design elements they can modify, affecting their ability to create unique content.

Informational Architect

User Persona

Sara Miller
Marketing Manager
About
32
MBA
New York
6+ yrs experience
Description

Sarah is a 32-year-old marketing manager working for a medium-sized healthcare marketing company. She has over six years of experience in the industry and is responsible for overseeing various digital marketing campaigns for healthcare clients.

A day in their life

.Sarah starts her day with team meetings to discuss ongoing marketing campaigns, review design progress, and allocate tasks to her team members and designers. They go through feedback from clients and make necessary adjustments to the marketing collateral.
.Throughout the day, Sarah uses the Banner UI tool to make content updates on various digital marketing projects. She edits text, images, and links to ensure that campaign materials align with clients' requirements and adhere to branding guidelines. The tool's version control feature helps her track changes and maintain consistency across design iterations.
.Sarah spends a portion of her day communicating with clients, providing updates on campaign progress, and sharing design previews through the Banner UI platform. The real-time preview feature allows her to show clients how their updated marketing materials will look before final approval, ensuring clear communication and addressing any concerns promptly.

Pain points

1. Time Constraints: The tight deadlines for campaign launches and the need to make frequent content updates can lead to time pressure and stress, affecting her team's productivity and creativity.

2. Design Revisions: Sarah faces challenges in efficiently managing design revisions and ensuring that her team implements feedback accurately, leading to potential delays and iterations.

3. Communication Bottlenecks: Miscommunication between her team and designers can cause misunderstandings, resulting in design inconsistencies and rework, impacting the overall campaign timelines and client satisfaction.

Impact Matrix

Flows

High Fidelity Prototype