Healthcare marketing companies face challenges when clients request minor design revisions for their digital marketing projects, leading to time-consuming back-and-forth communication with designers. To address this, the Banner UI tool was developed. It empowers designers to save their projects, styles, and elements, enabling end-users like healthcare marketers to make content updates without compromising the original design. By streamlining the revision process and granting marketers autonomy, Banner UI enhances efficiency and reduces reliance on designers for minor edits, improving overall productivity for healthcare marketing companies.
Healthcare marketers and designers benefit from a collaborative platform that streamlines content management and design revisions efficiently.
CreateTopy is a design collaboration platform that facilitates seamless content management and revision processes, aiming to empower designers and marketers with efficient tools for creating and updating digital marketing assets.
Figma is a cloud-based design and prototyping tool that allows real-time collaboration, enabling designers to create, share, and iterate on designs seamlessly.
Figma is a cloud-based design and prototyping tool that allows real-time collaboration, enabling designers to create, share, and iterate on designs seamlessly.
Sarah is a 32-year-old marketing manager working for a medium-sized healthcare marketing company. She has over six years of experience in the industry and is responsible for overseeing various digital marketing campaigns for healthcare clients.
.Sarah starts her day with team meetings to discuss ongoing marketing campaigns, review design progress, and allocate tasks to her team members and designers. They go through feedback from clients and make necessary adjustments to the marketing collateral.
.Throughout the day, Sarah uses the Banner UI tool to make content updates on various digital marketing projects. She edits text, images, and links to ensure that campaign materials align with clients' requirements and adhere to branding guidelines. The tool's version control feature helps her track changes and maintain consistency across design iterations.
.Sarah spends a portion of her day communicating with clients, providing updates on campaign progress, and sharing design previews through the Banner UI platform. The real-time preview feature allows her to show clients how their updated marketing materials will look before final approval, ensuring clear communication and addressing any concerns promptly.
1. Time Constraints: The tight deadlines for campaign launches and the need to make frequent content updates can lead to time pressure and stress, affecting her team's productivity and creativity.
2. Design Revisions: Sarah faces challenges in efficiently managing design revisions and ensuring that her team implements feedback accurately, leading to potential delays and iterations.
3. Communication Bottlenecks: Miscommunication between her team and designers can cause misunderstandings, resulting in design inconsistencies and rework, impacting the overall campaign timelines and client satisfaction.